I’ve started reading Bubbles.town in the past weeks, and it is a positive experience to return to the small web. Credit to the Bubbles.town developers and content creators, you have built a new community where people can exchange ideas and have a reason to return. The text-dominant content takes a step back to the traditional form of words, meaning, and slow ideas. This direction is refreshing and increases my desire to participate.

Other sites and internet companies have run out of ideas and are forcing video, especially toxic ‘shorts,’ down our throats. The reason the popular sites feel so broken is because of how these companies are run. When you work for a large company, product managers are required to produce specific results to meet their career and compensation objectives. Because of this, the quality of ideas tends to degrade over time. Corporate cultures keep pushing these changes into their services whether or not there is any actual demand for them. This is how we end up with “Dead Internet Theory” and content that is only aimed at the masses.

Bubbles.town steps away from this by placing power in the regular person. While other sites fill their content with autogenerated bots, Bubbles is creating a healthy space for discourse that has been abandoned by the behemoths who only care about impressions and eyeballs. Contributions vary from blog to blog, but it is a return to meaning, knowledge, and perspective. It is refreshing and wonderful to spend time on a website that doesn’t force an algorithm on me and has genuinely interesting and original posts consistently.